About Equestrian Life
My name is Bricole Reincke or "Bee", owner of the trademarked brand Equestrian Life.
I didn’t originally create Equestrian Life. The brand originally operated as a mobile retail trailer at horse shows and events, and when I came across it, I immediately saw the potential of what it could become. The name itself felt incredibly powerful to me because “Equestrian Life” means so much more than simply riding horses. It represents the way horses become part of your identity, your peace, your purpose, and your everyday world.
Unlike many equestrians, horses were not part of my childhood. I didn’t start riding until I was 34 years old, but the moment I experienced that connection, my life changed forever.
Within six months of learning to ride, I bought my first horse, and from that moment forward, horses became central to my universe. Losing my first horse was heartbreaking, but through that loss, I realized something important. Horses were no longer just a hobby to me. I knew they always needed to remain part of my life.
Today, I’m onto my second horse, and that connection continues to shape who I am every single day.
Because I came into the equestrian world later in life, I knew I was not going to become a trainer or follow the traditional path many lifelong riders take. But I also knew I had something meaningful to contribute. I saw Equestrian Life as my way into the industry. A way to combine my background in marketing, creativity, branding, and fashion with the passion horses awakened inside of me.
This 2026 online launch is the beginning of building Equestrian Life into something much bigger. My vision is to create a lifestyle brand for equestrians who carry their love for horses everywhere they go, not just while they’re riding.
Right now, the collections focus on lifestyle t-shirts inspired by horses, freedom, connection, nature, and my love for boho-inspired style. Over time, I plan to expand into accessories, apparel, and eventually fully original fashion designs. Fashion has always been close to my heart. I earned my degree in Advertising and Public Relations from the University of Central Florida, but before that, I dreamed of becoming a fashion designer. Equestrian Life is where those worlds finally come together.
One of the most personal parts of the brand is the custom horsehair jewelry I create by hand. These pieces allow riders to carry a part of their horse with them forever, whether celebrating a current partner or honoring one that has passed. Being trusted with something so meaningful is incredibly special to me, and each piece is personally crafted with care, connection, and love
This brand is still in its early chapters, and honestly, that makes this season exciting. You’re not just shopping from a finished company. You’re becoming part of the journey while it’s being built.
I genuinely love hearing feedback and learning what people connect with most. Whether you’ve purchased something, are browsing the collections, or simply love the equestrian lifestyle, I’d love to hear from you.
You can always reach me at:
eqlifebricole@gmail.com
I’m also looking forward to building a community around the brand through future ambassador programs, affiliate opportunities, collaborations, and model searches. If that sounds exciting to you, be sure to join the newsletter and stay connected for future announcements.
Thank you for being here and supporting this dream as it grows.
Welcome to the Equestrian Life.