Privacy policy

Effective Date: July 14, 2026
Last Updated: September 15, 2026

1. Introduction

Welcome to Equestrian Life.

Equestrian Life® is a registered trademark of B Fine Equine, LLC, a Florida limited liability company doing business as Equestrian Life.

We value your trust and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your personal information when you visit equestrianlife.store, create an account, place an order, subscribe to our emails, contact us, or otherwise interact with our website, products, and services (collectively, the “Services”).

By accessing or using our Services, you acknowledge that you have read and understand this Privacy Policy. If there is any conflict between this Privacy Policy and our Terms of Service regarding the collection, use, or disclosure of your personal information, this Privacy Policy will govern those matters.

2. What is Personal Information?

For purposes of this Privacy Policy, “personal information” means information that identifies, relates to, describes, or can reasonably be linked to you as an individual.

Personal information may include, but is not limited to:

  • Your name
  • Billing and shipping addresses
  • Email address
  • Telephone number
  • Payment and transaction information
  • Account login information
  • Purchase history
  • Product preferences
  • Customer service communications
  • Reviews and photos you submit
  • Device identifiers
  • Internet Protocol (IP) address
  • Browser and device information
  • Website usage information
  • Cookie and analytics data

Personal information does not include information that has been anonymized or de-identified so that it can no longer reasonably be associated with you.

3. Information We Collect

The information we collect depends on how you interact with our Services.

Information You Provide

You may voluntarily provide information when you:

  • Create an account
  • Place an order
  • Subscribe to our email list
  • Contact customer service
  • Request information
  • Submit a product review
  • Upload photographs or other content
  • Participate in promotions, surveys, or giveaways

Depending on your interaction with us, this information may include:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Telephone number
  • Payment information (processed securely through our payment providers)
  • Account credentials
  • Purchase history
  • Communication preferences
  • Any information you voluntarily provide to us

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages viewed
  • Time spent on pages
  • Referring websites
  • Search terms used on our website
  • Shopping cart activity
  • Website navigation patterns
  • Cookie and analytics information

This information helps us understand how visitors use our website, improve functionality, enhance security, and provide a better shopping experience.

4. Where We Collect Information From

We may collect your personal information from several sources, including:

Directly From You

Information you provide when you:

  • Place an order
  • Create an account
  • Contact us
  • Subscribe to emails
  • Submit reviews
  • Participate in promotions
  • Communicate with us through email or social media

Automatically Through Our Website

Certain information is collected automatically through cookies, analytics tools, and similar technologies when you browse or interact with our Services.

From Service Providers

We work with trusted third-party providers that help operate our business, including payment processors, shipping providers, website hosting services, analytics providers, email marketing platforms, fraud prevention services, and print-on-demand production and fulfillment partners. These providers may collect or process information as necessary to perform services on our behalf.

From Third Parties

We may receive limited information from third-party partners, advertising platforms, or social media services when you choose to interact with us through those platforms or participate in joint promotions.

5. How We Use Your Information

We use your personal information only for legitimate business purposes, including to:

  • Process and fulfill orders
  • Process payments securely
  • Arrange shipping and delivery
  • Manage returns, exchanges, and refunds
  • Create and maintain customer accounts
  • Respond to customer service inquiries
  • Send order confirmations and shipping updates
  • Communicate with you regarding your purchases
  • Improve our website, products, and customer experience
  • Personalize your shopping experience
  • Recommend products based on your browsing or purchase history
  • Administer promotions, contests, or giveaways
  • Send marketing communications if you have chosen to receive them
  • Detect, investigate, and prevent fraud or other unauthorized activity
  • Protect the security and integrity of our Services
  • Comply with applicable laws and legal obligations
  • Enforce our Terms of Service and other policies

We do not use your personal information for purposes that are incompatible with this Privacy Policy without providing notice where required by law.

6. Email Marketing and Communications

If you subscribe to receive promotional communications from us, we may send emails regarding:

  • New product launches
  • Sales and promotions
  • Special offers
  • Company news
  • Events
  • Product recommendations
  • Exclusive subscriber content

You may unsubscribe from promotional emails at any time by clicking the “Unsubscribe” link included in those communications.

Even if you opt out of marketing emails, we may continue to send transactional communications related to your account or orders, including order confirmations, shipping notifications, return updates, customer service responses, and important notices regarding our Services.

If we offer SMS or text message communications in the future, participation will always be voluntary, and you may opt out at any time by following the instructions provided in those messages.

7. Cookies and Similar Technologies

Our website uses cookies, pixels, web beacons, and similar technologies to improve your experience and help our website function properly.

These technologies may be used to:

  • Keep items in your shopping cart
  • Remember your preferences
  • Maintain your login session
  • Improve website functionality
  • Analyze website traffic and visitor behavior
  • Measure the effectiveness of marketing campaigns
  • Personalize content and product recommendations
  • Detect fraudulent or suspicious activity
  • Support website security and performance

Most web browsers allow you to control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website, including checkout, account access, or other features.

By continuing to use our Services, you consent to our use of cookies and similar technologies as described in this Privacy Policy, subject to any choices you make through your browser settings or other available privacy controls.

8. Shopify and Third-Party Service Providers

Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and services.

When you visit our website or make a purchase, certain information may be collected or processed by Shopify to support website functionality, secure payment processing, fraud prevention, order management, analytics, and other services necessary to operate our online store.

In addition to Shopify, we work with carefully selected third-party service providers that assist us in operating our business. These providers may include:

  • Payment processors
  • Shipping carriers
  • Print-on-demand production and fulfillment partners
  • Email marketing providers
  • Website hosting and technology providers
  • Analytics providers
  • Fraud detection and security services
  • Customer support platforms

These service providers receive only the information reasonably necessary to perform their services on our behalf and are expected to protect your information in accordance with applicable privacy and security standards.

For more information about Shopify’s privacy practices, please visit Shopify’s Privacy Policy.

9. Payment Information

We take the security of your payment information seriously.

Equestrian Life does not store your complete credit card, debit card, or other payment account information on our servers.

Payments are processed through secure third-party payment providers that use industry-standard encryption and security measures designed to protect your financial information during transmission and processing.

Your payment information is subject to the privacy and security practices of the payment provider you choose during checkout.

10. When We Share Your Information

We do not sell your personal information.

We may share your information only when necessary to operate our business, provide our Services, comply with legal obligations, or protect our rights.

Examples include sharing information with:

  • Shopify and other ecommerce service providers
  • Payment processors
  • Shipping carriers
  • Print-on-demand production and fulfillment partners
  • Website hosting providers
  • Email marketing platforms
  • Analytics providers
  • Fraud prevention and cybersecurity services
  • Professional advisors, such as attorneys or accountants, when reasonably necessary
  • Government agencies or law enforcement when required by applicable law or valid legal process

We may also disclose information if we believe doing so is necessary to:

  • Protect our customers
  • Prevent fraud or unauthorized activity
  • Enforce our Terms of Service or other policies
  • Protect our legal rights or property
  • Comply with applicable laws, regulations, court orders, or legal requests

If our business is sold, merged, reorganized, or otherwise transferred, customer information may be transferred as part of that transaction, subject to applicable law.

11. Product Reviews, User Content, and Social Media

We love seeing our customers enjoy life with their horses.

If you choose to submit product reviews, photographs, videos, testimonials, comments, or other content through our website or social media channels, you are responsible for ensuring you have the right to share that content.

Content you voluntarily submit may become publicly visible.

If you tag, mention, or otherwise feature Equestrian Life on social media, we may request permission to share or repost your content on our website, social media pages, email newsletters, or other marketing materials.

Unless otherwise agreed, you retain ownership of the content you create. By granting us permission to use your content, you provide us with a non-exclusive, royalty-free license to display, reproduce, and share that content for promotional purposes.

If you later wish to withdraw your permission, please contact us, and we will make reasonable efforts to stop using your content in future marketing materials.

12. Third-Party Websites and Links

Our Services may include links to websites, social media platforms, or other online services operated by third parties.

These third-party websites have their own privacy policies and practices, which are outside of our control.

We are not responsible for the content, security, or privacy practices of third-party websites, and we encourage you to review their policies before providing any personal information.

The inclusion of a link on our website does not constitute an endorsement of any third-party website, product, or service unless expressly stated.

13. Children’s Privacy

Our Services are intended for a general audience and are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13 years of age.

If we become aware that we have inadvertently collected personal information from a child under 13 without appropriate parental consent, we will take reasonable steps to delete that information promptly.

If you believe a child has provided us with personal information, please contact us using the information provided at the end of this Privacy Policy.

14. Data Security and Data Retention

We maintain reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect against unauthorized access, disclosure, alteration, or destruction.

While we strive to use commercially reasonable security measures, no method of transmitting information over the internet or storing electronic information is completely secure. As a result, we cannot guarantee absolute security.

We retain personal information only for as long as reasonably necessary to:

  • Provide our Services
  • Complete transactions
  • Maintain customer accounts
  • Comply with legal, tax, and accounting obligations
  • Resolve disputes
  • Enforce our agreements
  • Protect our legitimate business interests

When personal information is no longer required for these purposes, we will securely delete, anonymize, or otherwise dispose of it in accordance with applicable law and our internal record retention practices.

15. Your Privacy Rights

Depending on where you reside and the laws that apply to your personal information, you may have certain privacy rights regarding the information we collect about you.

These rights may include the ability to:

  • Request access to the personal information we maintain about you.
  • Request correction of inaccurate or incomplete personal information.
  • Request deletion of your personal information, subject to applicable legal exceptions.
  • Request a copy of certain personal information in a portable format, where required by law.
  • Opt out of receiving promotional marketing communications.
  • Withdraw consent where our processing is based on your consent.

Please note that these rights are not absolute and may be limited by applicable law. In some circumstances, we may need to verify your identity before responding to your request or may be required to retain certain information to comply with legal obligations, resolve disputes, prevent fraud, or enforce our agreements.

You may exercise your privacy rights by contacting us using the information provided at the end of this Privacy Policy.

We will not discriminate against you for exercising any privacy rights available under applicable law.

16. International Visitors

Equestrian Life is operated by B Fine Equine, LLC, a Florida limited liability company doing business as Equestrian Life, and is based in the United States.

If you access our Services from another country, please understand that your personal information may be transferred to, processed, and stored in the United States or other countries where our service providers operate.

By using our Services or providing your personal information, you acknowledge that your information may be transferred to jurisdictions whose privacy laws may differ from those of your home country.

Where required by applicable law, we will take reasonable steps to protect personal information transferred internationally.

17. Questions, Complaints, and Privacy Requests

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or believe your personal information has been handled improperly, we encourage you to contact us.

We will make reasonable efforts to respond to your request promptly and in accordance with applicable law.

If you are not satisfied with our response, you may have the right to submit a complaint to the privacy or data protection authority responsible for your jurisdiction, where permitted by applicable law.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or the Services we provide.

When we make material changes, we will update the Last Updated date at the beginning of this Privacy Policy and, when required by applicable law, provide additional notice through our website or other appropriate means.

Your continued use of our Services after any revised Privacy Policy becomes effective constitutes your acceptance of the updated policy.

19. Contact Information

If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise your privacy rights, please contact us:

Equestrian Life
B Fine Equine, LLC DBA Equestrian Life

Corporate Mailing Address:
15290 SW 26th Street
Davie, FL 33326
United States

Phone: 954-655-8600
Email: hello@equestrianlife.store
Website: equestrianlife.store

Please note that our South Florida address is a corporate mailing address and is not a retail storefront. Equestrian Life operates online and through our mobile retail store.

Equestrian Life® is a registered trademark of B Fine Equine, LLC.